Mobile Is Great, but Paper and People Can Still Carry Election Day


Sometimes get-out-the-vote efforts on election day come in virtual form: encouragement from a Facebook friend to vote, or a campaign volunteer using a mobile app to map her door-knocking route. But traditional methods like printed walk-lists and door hangers still abound, especially on voting day.

“You probably use paper more for GOTV to be honest,” said David Griggs, national field director for the Democratic Legislative Campaign Committee, which aims to win state legislative seats for Democrats.

That’s not to say they’re stuck in the 1950s. Democratic staff and volunteers in most every state in the nation he works with through the committee’s Grassroots Victory Program have employed mobile tools to access information about which voter homes to visit and what issues they care about, as well as update contact information and feed data back into the system about which candidates they favor, said Mr. Griggs.

Continue reading at AdAge.com

Via AdAge

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