Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the Wills Lifestyle India Fashion Week 2014. It is different from a regular selfie booth in a way that people do not have to twirl to show off what they are wearing. But cameras and modern technology does the twirling and the photos could be shared on social networking platforms.
The user has to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the fashion week. These videos were shared on social networks such as the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.
The Technology for the ‘Wills Rock the Ramp’ 360 degree Vine Booth was developed and implemented by Tagglabs.
“Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth,” Atul Chand, Divisional Chief Executive at ITC Lifestyle Retailing said.
The concept of selfie booth ensured engagement from the consumers and fashion week was the apt platform to introduce such a concept. Also, linking the concept to social media platforms lead to higher engagement for the brand.
“Our endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers,” said Basabdatta Chowdhuri, CEO of Platinum Media.
“The idea was conceptualised keeping in mind that it should be easy to use and instantly sharable. We wanted to capture the moments that were happening during the event and share it with the world and it lead to higher engagement for the brand, “ said Amit Duggal, Director of Madison-Digital.
Madison Media has won several awards in the digital and mobile domain with the latest one being ‘The Festival of Media Global Award’ and ‘Asia Pacific Award’ for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of mobile device.
Further its Airtel campaign – ‘Harek Friend Zaroori Hai’, the agency earned itself the Yahoo Big Idea Chair. At the Emvies Awards in September, it won a Gold for Best Innovation in digital videos for Cadbury Bournville–Tape a Tweet.
