Digital marketing / Mobile / Mobile Asia

New Augmented Reality App -Huggies “Pull Ups”

by Copenhagen INK · 27/01/2013

Augmented reality isn’t a particularly new concept, and quite a few mobile apps incorporate it – often for gaming purposes. Now however, one company has found a unique use for AR technology: potty training.

Kimberly Clark, the company behind Huggies Pull Ups, has created a free app to help children and their parents work together through this special event. (more…)

Source: MobiAD

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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New Augmented Reality App -Huggies “Pull Ups”

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