Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s acquisition of Brightkit, an engagement platform for creating customised social marketing campaigns.
“Organisations are looking for new and exciting ways to engage their audience. Hootsuite Campaigns extends our social marketing capabilities, allowing businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard,” said Ryan Holmes, CEO of Hootsuite.
Hootsuite Campaigns helps marketers:
- Create social media galleries to aggregate mentions and rich media containing specific hashtags, monitor incoming content before it appears publicly
- Initiate contests that encourage participation and sharing for social virality, create a monitoring stream to follow adoption and target messages by region or demographic to focus engagement
- Manage and moderate social campaigns from the Hootsuite dashboard
- Easily export social campaign data for real-time analysis and action
- Gain valuable insight into customer feedback and create social impressions that generate leads
