RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)

Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle version of advertising – but don’t call it advertising. Kiip founder and CEO Brian Wong doesn’t really like the word, mainly because for many people mobile advertising is synonymous with […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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