RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)
Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle version of advertising – but don’t call it advertising. Kiip founder and CEO Brian Wong doesn’t really like the word, mainly because for many people mobile advertising is synonymous with […]
Via: AdExchanger