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The ‘Ice Bucket Challenge’: A case study in viral…

by Copenhagen INK · 18/08/2014

The ‘Ice Bucket Challenge’: A case study in viral marketing gold buff.ly/1tdxSHD

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications 21/11/2024
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company 21/11/2024
Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
Women to Watch 2024: Penelope Shell, Zenith Media 21/11/2024
As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
Women to Watch 2024: Paula Chiang, iProspect 21/11/2024
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International 21/11/2024
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
Women to Watch 2024: Nicole Geekie, Jaywing 21/11/2024
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
Women to Watch 2024: Natalie Lowe, The Orangeblowfish 21/11/2024
An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
Women to Watch 2024: Nana Cao, BBDO 21/11/2024
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
Women to Watch 2024: Marian Esperanza Magturo, Publicis Media 21/11/2024
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
Women to Watch 2024: Margaret Key, MSL 21/11/2024
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

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The ‘Ice Bucket Challenge’: A case study in viral…

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