Fanta Pouring Big Bucks Into Vine Video Comedy Series
Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of six-second Vine videos.
It’s a seven-figure campaign for Fanta, aimed at appealing to teens and young adults. Fanta worked with agency 360i to create the campaign, and Starcom MediaVest Group handled the media buy.
Last year, Fanta spent just $524,000 on measured media in the U.S., according to Kantar Media. The figures exclude spending on Vine.
