Radian6 launches new features

A couple of weeks back, Radian6 rolled out some new great features:

The new release will provide powerful new capabilities with features developed on the platform API and Social Metrics Framework for integrating third-party data. Basicly Radian6 has rolled out a next-generation listening platform that includes the integration of social media monitoring and analysis with social customer relationship management (CRM) and web analytics.

By layering the richness of social media metrics atop referrer web analytic data, brands can see – independent of media type or source – not just what content is generating buzz across the web, but what content is generating website traffic, conversions, and sales (Much like RazorFish tool). And with new integration for the SalesForce.com service cloud, Radian6 users can see at a glance which content is coming from their customers and prospects, and add new contacts, cases and leads with a single click. Now, Radian6 brings you the power of social metrics, CRM, and web analytics…combined. A bit more about the new features in detail:

Social CRM

Radian6 now brings users a social CRM solution to integrate with the SalesForce.com service cloud. Social media, customer support, and sales teams can use these capabilities to associate and cross-reference social web content with customer and prospect information.

Web Analytics Integration

Radian6 now brings together valuable web analytics and social media metrics and measurement, enabling communications and customer support professionals to view their website activity and performance through the lens of social media.

Read more over at Radian6.