A-B InBev Shuffles Executive Ranks, Affecting Media, Digital
Anheuser-Busch InBev’s recently-installed marketing VP in the U.S. Jorn Socquet has begun putting his stamp on the brewer, overseeing key executive changes that affect media buying and planning, as well as digital and sports marketing operations, Ad Age has learned.
Blaise D’Sylva, the brewer’s U.S. VP-media, sports and entertainment marketing since early 2012, has left the company, a spokeswoman confirmed. Mr. D’Sylva, a former ESPN sales executive, played a key role overseeing the company’s in-house media-buying arm, called Busch Media Group, as well as the brewer’s media planning agency, Starcom USA.
Those duties now fall to Lucas Herscovici, who was recently promoted from VP-marketing of digital marketing in the U.S. to a newly created position called VP-consumer connections, which encompases sports, entertainment, media and digital. This makes Mr. Herscovici a key figure in adland, with oversight over the brewer’s extensive traditional and digital media budget, as well as its sports-sponsorship deals including its National Football League pact.
