Mobile and World Cup: FIFA says US is #1
As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans.
As it turns out, the number 1 country for World Cup mobile usage is the US!
A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and “second screen” content.
The following infographic was produced by Vdopia, a mobile video advertising company. One of the most surprising facts is that, according to FIFA, the US was #1 for FIFA’s World Cup App with more than 5 million downloads!
Also, more than 2/3 of Americans said they would be willing to pay to get world cup video content delivered on their smartphone.
Saurabh Bhatia, Chief Business Officer at Vdopia summed it well saying: “If you were to add in the number of people who comment on the games via social media on their mobile devices, fans at the games taking smartphone photos and folks who use apps to gather and watch the games, what emerges is an astronomical number of ways mobile factors into the World Cup games.”
He continued: “It is hard to imagine a global event in the future that where mobile will not be an huge factor. Smart marketers should be lining up for such opportunities.”
Saurabh continued: “It is hard to imagine a global event in the future where mobile will not be an huge factor. Smart marketers should be lining up for such opportunities.”
