IAB Singapore launches to boost digital in SE Asia
It finally happened – Singapore gets its own interactive organisation (like FDIM in Denmark) – IAB Singapore.
IAB Singapore is to be established in the coming months – the founding members include Microsoft, Aktiv Digital, Ihub, Mediacorp, Yahoo, Admax and of course us (Universal McCann) + many more… The IAB SEA Singapore’s goal will be to promote investment in interactive advertising, and it will seek to play a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.
This will hopefully help us getting clients to open up to interactive/digital investments and at the same time share best practices and set standards for creatives and measurement etc.
SINGAPORE – A group of high-profile digital agencies, media owners and businesses are to launch a Singapore-based Interactive Advertising Bureau (IAB) with the goal of increasing investment into Southeast Asia’s interactive marketing sector.
The IAB, which currently exists independently in other countries, was developed to raise the profile of and ultimately expand the digital industry in Singapore and the region to the scale seen in other worldwide markets.
The founding members of the Singapore organisation are: Admax Network, Aktiv Digital, Alcatel-Lucent, Blue, dgm, Digital Direction, DMG World Media, Friendster, Golden Village, iHub Media, inSing.com, MediaCorp, Microsoft Advertising, neo@ogilvy, Nielsen Online, Nokia, Pixel Media, Qais Consulting, Singapore Press Holdings, Starcom Media Worldwide, Third Space Asia, Universal McCann, Yahoo South East Asia and ZenithOptimedia.
According to an organisation release, these members share a “vision is of an interactive industry that delivers 20 per cent of all marketing expenditure by 2020”.
“The IAB welcomes all members who are keen to get involved and passionate about developing the interactive industry in Southeast Asia,” said Nick Fawbert (pictured), managing partner of Third Space Consulting and IAB spokesman. General membership will be available from 1 August.
