AdMonsters Meetup: The Multiscreen Frontier
Location: New York,
The Multiscreen Frontier
Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers want to reach their audience. Getting content and creative to the eyeballs in front of each of these screens can be difficult enough, but connecting campaigns and data across devices is a whole other can of worms. In an efficient manner as well? Oy vey.