63 APAC entries in Media Lions shortlist; Australia, India lead
The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist. Asia Pacific has a strong representation of 63 entries in this primarily lead by Australia and India. This year, 3127 entries from 75 countries were submitted.
Matt Seiler, Global CEO, IPG Mediabrands is the Media Lions Jury President.
The Media Lions competition was created in 1999 to honour excellence in tactical media planning and placing while also giving key players in the Media industry an annual meeting point. Each entry will receive three marks from the jury which will make up the total vote as follows: Insight, Strategy and Idea (35%), Media Execution (30%) and Results and Effectiveness (35%).
The tally from APAC is as:
| Client | Entrant Company | Media Agency | Agency | |
| Australia (18 shortlists) | ||||
| 1 | BP | OGILVY MELBOURNE | MINDSHARE Melbourne | OGILVY MELBOURNE |
| 2 | HONDA | LEO BURNETT MELBOURNE | ZENITHOPTIMEDIA Melbourne | LEO BURNETT MELBOURNE |
| 3 | TRANSPORT ACCIDENT COMMISSION | GREY MELBOURNE | GREY MELBOURNE | |
| 4 | MARS AUSTRALIA | CLEMENGER BBDO MELBOURNE | STARCOM MELBOURNE | CLEMENGER BBDO MELBOURNE |
| 5 | YARRA VALLEY WATER | OGILVY MELBOURNE | OGILVY MELBOURNE | |
| 6 | PARAMOUNT PICTURES AUSTRALIA | MEC Sydney | MEC Sydney | |
| 7 | McDONALDS | DDB Sydney | OMD SYDNEY | DDB Sydney / DDB SHANGHAI |
| 8 | SAMSUNG | LEO BURNETT SYDNEY | STARCOM MEDIAVEST GROUP Sydney | LEO BURNETT SYDNEY |
| 9 | MASTERCARD | UM Sydney | UM Sydney | |
| 10 | ANZ | WHYBIN\TBWA GROUP MELBOURNE | PHD Melbourne | WHYBIN\TBWA GROUP MELBOURNE |
| 11 | AUSTRALIA POST | CLEMENGER BBDO MELBOURNE | UM Melbourne | CLEMENGER BBDO MELBOURNE |
| 12 | McDONALDS | DDB Sydney | OMD SYDNEY | DDB Sydney |
| 13 | PARAMOUNT PICTURES AUSTRALIA | MEC Sydney | MEC Sydney | |
| 14 | SAMSUNG | LEO BURNETT SYDNEY | STARCOM MEDIAVEST GROUP Sydney | LEO BURNETT SYDNEY |
| 15 | ROYAL FLYING DOCTOR SERVICE | HAVAS WORLDWIDE AUSTRALIA Sydney | STARCOM MEDIAVEST GROUP Sydney | HAVAS WORLDWIDE AUSTRALIA Sydney |
| 16 | YARRA VALLEY WATER | OGILVY MELBOURNE | OGILVY MELBOURNE | |
| 17 | RSL AUSTRALIA | DDB GROUP MELBOURNE | DDB GROUP MELBOURNE | |
| 18 | SAMSUNG | LEO BURNETT SYDNEY | STARCOM MEDIAVEST GROUP Sydney | LEO BURNETT SYDNEY |
| China (6 Shortlists) | ||||
| 1 | VOLKSWAGEN | OGILVY BEIJING | HHMEDIA Guangzhou | OGILVY BEIJING |
| 2 | TAIKANG INSURANCE | CHEIL OPENTIDE Beijing | ADWO AD NETWORK Beijing | CHEIL OPENTIDE Beijing |
| 3 | ANIMAL RESCUE ASSOCIATION OF SHANGHAI | KID DYNAMITE Shanghai | KID DYNAMITE Shanghai | |
| 4 | VOLKSWAGEN | OGILVY BEIJING | HHMEDIA Guangzhou | OGILVY BEIJING |
| 5 | TAIKANG INSURANCE | CHEIL OPENTIDE Beijing | ADWO AD NETWORK Beijing | CHEIL OPENTIDE Beijing |
| 6 | HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH | LEO BURNETT TAIWAN Taipei | MEDIALAND DIGITAL STRATEGY Taipei | LEO BURNETT TAIWAN Taipei |
| Hong Kong (5 Shortlists) | ||||
| 1 | COLGATE PALMOLIVE | RED FUSE COMMUNICATIONS Hong Kong | MEC HONG KONG | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon |
| 2 | GREEN PEACE | SAATCHI & SAATCHI CHINA Hong Kong | SAATCHI & SAATCHI CHINA Hong Kong | |
| 3 | TIME OUT | CHEIL HONG KONG | CHEIL HONG KONG | |
| 4 | COLGATE PALMOLIVE | RED FUSE COMMUNICATIONS Hong Kong | MEC HONG KONG | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon |
| 5 | GREEN PEACE | SAATCHI & SAATCHI CHINA Hong Kong | SAATCHI & SAATCHI CHINA Hong Kong | |
| India (8 shortlists) | ||||
| 1 | HINDUSTAN UNILEVER | PHD Mumbai | PHD Mumbai | LOWE AND PARTNERS WORLDWIDE Mumbai |
| 2 | HALONIX | CHEIL INDIA Gurgaon | MEDIA SUPPLEMENTS New Delhi | CHEIL INDIA Gurgaon |
| 3 | THE AKANKSHA FOUNDATION | OGILVY & MATHER INDIA Mumbai | OGILVY & MATHER INDIA Mumbai | |
| 4 | NIKE | JWT INDIA Mumbai | MINDSHARE Bangalore | JWT INDIA Mumbai |
| 5 | CADBURY INDIA LTD (MONDELEZ INTERNATIONAL) | MADISON MEDIA – PINNACLE Mumbai | MADISON MEDIA – PINNACLE Mumbai | |
| 6 | HINDUSTAN UNILEVER | PHD Mumbai | PHD Mumbai | LOWE AND PARTNERS WORLDWIDE Mumbai |
| 7 | THE AKANKSHA FOUNDATION | OGILVY & MATHER INDIA Mumbai | OGILVY & MATHER INDIA Mumbai | |
| 8 | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | |
| Indonesia (2 shortlist) | ||||
| 1 | BANANA REPUBLIC | IRIS WORLDWIDE INDONESIA Jakarta | IRIS WORLDWIDE INDONESIA Jakarta | |
| 2 | BANANA REPUBLIC | IRIS WORLDWIDE INDONESIA Jakarta | IRIS WORLDWIDE INDONESIA Jakarta | |
| Japan (3 shortlists) | ||||
| 1 | OTSUKA PHARMACEUTICAL | DENTSU Tokyo | DENTSU Tokyo | |
| 2 | INAKADATE VILLAGE | HAKUHODO Tokyo | HAKUHODO Tokyo | |
| 3 | DOLE JAPAN, INC. | DENTSU Y&R Tokyo | DENTSU Y&R Tokyo / DENTSU Tokyo | |
| Malaysia (3 shortlists) | ||||
| 1 | KFC | BBDO PROXIMITY MALAYSIA Kuala Lumpur | BBDO PROXIMITY MALAYSIA Kuala Lumpur | |
| 2 | LEVI’S | BBDO PROXIMITY MALAYSIA Kuala Lumpur | BBDO PROXIMITY MALAYSIA Kuala Lumpur | |
| 3 | GOLDEN ARCHES RESTAURANT | LEO BURNETT Kuala Lumpur | LEO BURNETT Kuala Lumpur | |
| New Zealand (5 shortlists) | ||||
| 1 | PAW JUSTICE | DDB GROUP NEW ZEALAND Auckland | OMD Auckland | DDB GROUP NEW ZEALAND Auckland |
| 2 | SAMSUNG NEW ZEALAND | COLENSO BBDO Auckland | STARCOM NEW ZEALAND Auckland | COLENSO BBDO Auckland |
| 3 | SONY NEW ZEALAND | FCB NEW ZEALAND Auckland | FCB NEW ZEALAND Auckland | |
| 4 | UNICEF | FCB NEW ZEALAND Auckland | FCB NEW ZEALAND Auckland | |
| 5 | SAMSUNG NEW ZEALAND | COLENSO BBDO Auckland | STARCOM NEW ZEALAND Auckland | COLENSO BBDO Auckland |
| Singapore (5 shortlists) | ||||
| 1 | PHILIPS | OGILVY & MATHER SINGAPORE | OGILVY & MATHER SINGAPORE | |
| 2 | CABCY | JWT SINGAPORE | JWT SINGAPORE | |
| 3 | UNILEVER | PHD SINGAPORE | PHD SINGAPORE | LOWE AND PARTNERS WORLDWIDE Mumbai |
| 4 | THE SINGAPORE ASSOCIATION FOR THE DEAF | GREY GROUP Singapore | GREY GROUP Singapore | |
| 5 | SINGTEL | OGILVY & MATHER SINGAPORE | MEC Singapore | OGILVY & MATHER SINGAPORE |
| South Korea (3 shortlists) | ||||
| 1 | UNHCR | CHEIL WORLDWIDE Seoul | CHEIL WORLDWIDE Seoul | |
| 2 | GIORDANO | INNOCEAN WORLDWIDE Seoul | INNOCEAN WORLDWIDE Seoul | |
| 3 | UNHCR | CHEIL WORLDWIDE Seoul | CHEIL WORLDWIDE Seoul | |
| Sri Lanka (5 shortlists) | ||||
| 1 | CEYLON NEWSPAPERS | LEO BURNETT SOLUTIONS Colombo | STARCOM WORLDWIDE Colombo | LEO BURNETT SOLUTIONS Colombo |
| Thailand (1 shortlist) | ||||
| 1 | SEUB NAKHASATHIEN FOUNDATION | CJ WORX Bangkok | SPORE Bangkok | CJ WORX Bangkok |
| The Philippines (3 shortlists) | ||||
| 1 | PEPSICO INTERNATIONAL/MYSHELTER FOUNDATION | BBDO GUERRERO Makati City | BBDO GUERRERO Makati City | |
| 2 | CEBUANA LHUILLIER | ACE SAATCHI & SAATCHI Manila | STARCOM MEDIAVEST GROUP PHILIPPINES Makati City | ACE SAATCHI & SAATCHI Manila |
| 3 | P&G DISTRIBUTING PHILIPPINES, INC. | ACE SAATCHI & SAATCHI Manila | ACE SAATCHI & SAATCHI Manila |
