How well does Asia Pacific resonate in sports?
As audiences anticipate the opening of the Singapore Sports Hub and the arrival of World Cup, SAP has looked closely at how well the Asia Pacific region fares against other world class sporting destinations.
Some of the findings include:
• Currently the third biggest region in sports revenue behind North America and EMEA, the sports market in Asia pacific has grown 3.9 per cent CAGR, from USD 17.3 billion in 2009 to USD 20.2 billion in 2013.
• Five athletes from APAC made it on Forbes list of 100 world’s highest-paid athletes for 2014.
• The biggest media deals in Asia for Premier League are in Thailand, Singapore, Hong Kong and Malaysia, demonstrating an increased consumption in sports TV in the region.
• Asia Pacific is the only region where sponsorship is the largest component of the sports market, with sponsorship revenue expected to grow 24 per cent from USD 9.8 billion in 2010 to USD 12.2 billion in 2015.
SAP is the official partner of the Women’s Tennis Association Championships in Singapore, and is collaborating with WTA to transform the sport through the development of technology and apps to further engage fans, offer players the tool to analyse performance and optimise strategy, and better serve the media.
