Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle East and African markets. The move is aimed to penetrate the MEA (Middle East and Africa) market with Dubai as hub.
The partnership aims to bring the benefits of precision mobile consumer targeting to leading brands and agencies locally. With an initial focus on the Gulf region, the partnership will extend across Middle East and Africa so that the benefits of hyper-local and rich media mobile advertising services can reach brands and agencies across this booming smartphone GPS turned on region.
Mobile advertising will drive online advertising in the UAE, and is one of the fastest growing segments with a CAGR of 60.3 per cent from 2007 to 2012. The mobile advertising segment has also been forecasted to grow the fastest at a CAGR of 55.3 per cent from 2012 to 2017.
Iconiction has formed alliances with selected cutting-edge start-ups across Europe, US and Asia that offer disruptive products and services in their respective field: online education, mobile shopping, mobile payment, social media and digital entertainment.
“The Yoose platform adds an entirely new dimension to mobile advertising where context and location are becoming key to drive good performance and conversion. Yoose brings an amazing experience on this emerging segment of mobile advertising and is able to offer unmatched inventory capabilities and features to advertisers,” said Sebastien Marteau, Founder & CEO of Iconiction.
“We’re very pleased to extend our presence to the Middle East via the Iconiction partnership. Iconiction brings excellent understanding of the region and of its digital marketing and advertising practice along with a unique network of partners among brands and media agencies,” added Christian Geissendoerfer, CEO for Yoose.
Yoose has also recently established a strategic partnership with OTM Russia to tap into the Russian market and for OTM to bolster its presence in the hyperlocal advertising market. Yoose and OTM launched a campaign around the Sochi Olympic Games to create awareness for the use of free WiFi at the Games’ venues for a large telecom provider.
