DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology
Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together on behalf of some clients, including agencies Essence Digital and BSSP. JapserLabs CEO Stefan Lucyshyn and the company’s staff of six will join DataXu’s engineering team. Other terms of the […]
Via: AdExchanger