DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology

Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together on behalf of some clients, including agencies Essence Digital and BSSP. JapserLabs CEO Stefan Lucyshyn and the company’s staff of six will join DataXu’s engineering team. Other terms of the […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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