MRC Standards Are Only A Starting Point For Viewability

When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in determining whether an ad was actually seen. However, a number of industry execs say the problem is far from solved in display (let alone video, which still lacks a common […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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