Why Marketers Struggle To Link Online And Offline Customer Data
Although advances in universal logins and the growing sophistication of marketing stacks give marketers a more complete picture of their customers, several challenges still prevent advertisers from sending consistent cross-channel messages. The largest issues revolve around questions about the match rate of data points and data accuracy, said Alex Andreyev, director of omnichannel marketing at Neo@Ogilvy. […]
Via: AdExchanger
