by Copenhagen INK ·
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early movers in Facebook’s Preferred Marketing Developer (PMD) program, each adept in its own way at seizing the social opportunity. In Brand Networks’ case, the strategy has been to focus on […]
Via: AdExchanger
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Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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