by Copenhagen INK ·
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing content — or how those customers’ behavior differs between commercial and non-commercial interactions. To address the knowledge gap, Forrester Research has come up with a “Social Technographics Score,” a model […]
Via: AdExchanger
Tags: +1+1 buttoncommercialcontentFacebookFoursquaremarketingresearchsocialsocial adssocial mediasocial networkingtrackingtwitter
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 17/06/2015
by Copenhagen INK · Published 23/08/2016
by Copenhagen INK · Published 13/02/2013
Advertising newsMore
