AOL Claims Real Ad Deals For Its ‘Programmatic’ Upfront
AOL is claiming that its “programmatic upfront” is more than just a party.
Two brands and five agencies have committed to buy AOL’s ad placements like The Huffington Post home page through the portal’s ad tech products, the company said as it through its first upfront for machine-traded ad placements.
The deals, which AOL has secured ahead of time for undisclosed ad spending amounts, will take effect January 1, 2014.
