InSkin Media names Sebastian Schindler as Global Insights Lead
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead.
Mr Schindler joined InSkin from comScore early in 2015, and has driven the transformation of the company’s research activities.
He led the acclaimed viewability project in 2015, which revealed key issues with the industry’s approach to the measurement of non-standard formats, and overall dissatisfaction with current viewability standards.
Then, in 2016, he followed up with InSkin’s ground-breaking visual engagement study, which researched the relationship between users’ visual interaction with ads and subsequent branding impact. The study was showcased at last year’s dmexco conference in Cologne, and the Data Storytelling Conference in London.
Mr Schindler has also spearheaded InSkin’s commitment to enhanced campaign reporting, introducing viewability metrics in all campaign reports through InSkin’s global partnership with Moat, as well as in-depth campaign analysis, in partnership with Research Now and Millward Brown.
Hugo Drayton, InSkin’s CEO, commented, “Sebastian has added huge depth and authority to our research activities. His infectious enthusiasm and commitment to high-quality insight is inspirational for the whole InSkin team and our many partners across the world. I am delighted to reward Sebastian with this well-deserved promotion.”
Mr Schindler will be presenting InSkin’s latest research at the Brand:Digital event in Hong Kong in May.
InSkin, founded and headquartered in London, with over seven years of active trading, is an established global business, with offices in Hamburg, Sydney, Singapore, Hong Kong & Dubai, as well as a significant global footprint through its premium international publisher partnerships.
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