Where Do The Upfronts Stand In The Coming Era Of Audience-Based Buying?
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Prasad, chief business officer at VideoAmp. As consumers become more and more screen-agnostic years and networks increasingly turn to year-round premieres and first-run episodes, there’s just no way that ad transactions can continue… Continue reading »
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