Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset.
On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns. But it was the introduction of search data into the targeting of YouTube video spots that most intrigued advertisers.
Brands could start to consider pushing video ads to YouTube viewers who recently searched for a retail product, travel destination or movie show time.
