Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier
AdExchanger |
Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk”… Continue reading »
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