PHD bags scotch portfolio of Health Drinks Bangkok
PHD Thailand has been appointed to handle Scotch Industrial (Thailand) Co. Ltd.’s portfolio of health products, following a five-way pitch involving Dentsu, GroupM, Starcom and Carat. The pitch was conducted across two phases, and the scope of work extends to all media planning and buying, inclusive of content and digital for all Scotch products. Commenting on the win, Jinnarat Sampuntharat, Business Director
Commenting on the win, Jinnarat Sampuntharat, Business Director PHD Thailand said, “The win is a testimony to our passion to partner with the Scotch business and our capabilities as an agency across all parameters to deliver the best results. Like PHD, Scotch is a challenger brand with a unique competitive edge. We are delighted to have the opportunity to be Scotch’s strategic media partner and committed to their growth and success in Thailand.” Scotch Industrial Co. Ltd. is Thailand’s leading health drink company with a production capacity of 250 million bottles a year. Established in 1983, the company is the main competitor for Cerebos (Brand’s essence of chicken) and has an annual monitored spend of $ US 13.5 M. The account is effective immediately # # # For more information, please contact: Nivedita Nayar, Marketing Communications Executive APAC Nivedita.Nayar@omnicommediagroup.com +65 87257021 (M) Notes to editors: About PHD PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named ‘Media Network of the Year 2016’ by Campaign magazine and at the Cristal Awards.
Scotch Industrial Co. Ltd. is Thailand’s leading health drink company with a production capacity of 250 million bottles a year. Established in 1983, the company is the main competitor for Cerebos (Brand’s essence of chicken) and has an annual monitored spend of $ US 13.5 M. The account is effective immediately.
The account is effective immediately.
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