Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report


In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads.

Apparently, fraudsters, too, are worried about computers posing as humans.

The report, released Tuesday by Malwarebytes, said users are clicking on camouflaged adverts while thinking they are clicking the “play” button of an adult video. Underneath the overlay image, however, is content ripped from websites like Pinterest about wedding planning or cooking.

Continue reading at AdAge.com

Via AdAge

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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