12 Media Lions to APAC agencies; TBWA\Being claims the single Gold Lion
It has not been the best year in Media Lions for APAC agencies. In all 12 Media Lions were given out. The only Gold Lion is to TBWA\Being for its work done for ‘Searching for Missing Children’.
Apart from this, Four Silver Lions were awarded – two of which were taken by Cheil Worldwide, and one each to UM Sydney and TBWA\Being.
The details of the winning entries are:
| SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN | BAOBEIHUIJIA | TBWA/BEING Shanghai | CHINA | Gold Lion | |
| MORNING LIKE A KING | BURGER KING | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
| #COLOURYOURSUMMER | COCA-COLA SOUTH PACIFIC | UM Sydney / OGILVY & MATHER Sydney | AUSTRALIA | UM Sydney | Silver Lion |
| MORNING LIKE A KING | BURGER KING | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
| SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN | BAOBEIHUIJIA | TBWA/BEING Shanghai | CHINA | Silver Lion | |
| JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER | DIAGEO | PHD SINGAPORE / ANOMALY New York | SINGAPORE | PHD SINGAPORE | Bronze Lion |
| PLAY WITH YOURSELF | THE BLUE BALL FOUNDATION | M&C SAATCHI Sydney / BANG PR Sydney | AUSTRALIA | Bronze Lion | |
| MELANOMA LIKES ME | MELANOMA PATIENTS AUSTRALIA | GPY&R Brisbane | AUSTRALIA | Bronze Lion | |
| VISUAL DICTIONARY | BRITISH COUNCIL | GREY GROUP Singapore | SINGAPORE | Bronze Lion | |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | STARCOM MEDIAVEST GROUP Sydney | Bronze Lion |
| SHINE | CANON | LEO BURNETT SYDNEY | AUSTRALIA | MEDIACOM Sydney | Bronze Lion |
| BREATHE AGAIN | XIAO ZHU | Y&R SHANGHAI | CHINA | Bronze Lion |
