The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising for both advertisers and publishers alike. Unfortunately, over that same duration, it has been increasingly apparent that RTB has also introduced a set of tangential complications that add a new
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