Trivializing Engagement Is A Fool’s Errand

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kleinberg, CEO at Traction. Math wonks are quick to deprecate the value of engagement. For those who believe spreadsheets and algorithms never lie, this makes perfect sense. If you… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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