Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
AdExchanger |
Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio representation company’s digital division, Katz Digital, will oversee Spotify’s DMA-targeted audio solutions, freeing up the streaming service to focus on broader brand offerings across the platform. Spotify had already been active in… Continue reading »
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