Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby

Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take a while. It’s been a year since Salesforce.com acquired ExactTarget. On Thursday, the company hosted a press event in San Francisco to commemorate the deal’s anniversary, using the occasion to […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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