PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics. The account, won on the back of a multi-agency pitch, will be operated out of Glitch’s Delhi office.
“We’re proud to be associated with a homegrown brand that has such universal appeal. Kurkure understands that digital isn’t niche anymore. It is our ambition to deliver scale worthy of this brand,” commented Sandhya Ramakrishnan, Director Client Strategy and Engagement, Delhi.
Glitch has a long list of clientele in the span of a year that includes PepsiCo brands – 7UP, Mirinda, Quaker, Lays as well as Perfetti brands Happydent, Mentos, Center Fresh, Alpenliebe along with Carlsberg, Tuborg, Jack Daniel’s, AskMe.com and now Kurkure.
With campaigns such as Mentos’ FarakPadega, #Crashed by Mirinda, Lay’s Game of Clones, Quaker’s Oatopia, Center Fresh’s #Endless and many others, this fast-evolving creative consultancy has grown impressively in the digital media sphere.
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