Oracle Partners With Tapad – Because Probabilistic Vs. Deterministic Data Isn’t An And/Or Sort Of Thing
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Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is, “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything anyone other than Facebook could muster deterministically – uses a combination of logged-in user data and statistical matching. With privacy in mind, Google’s recently… Continue reading »
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