OpenRTB Protocol Fails To Align Market Interests

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. The biggest and most insidious myth of programmatic advertising today is that ad prices are a proxy for some universal notion of qualityContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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