OpenRTB Protocol Fails To Align Market Interests

by ·

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. The biggest and most insidious myth of programmatic advertising today is that ad prices are a proxy for some universal notion of quality… Continue reading »

The post OpenRTB Protocol Fails To Align Market Interests appeared first on AdExchanger.


Via: AdExchanger

Tags:

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...

Follow:

RSS Advertising news

Also consider visiting… (sites in Danish)

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

More