Moose Toys launches native ad campaign with Turner International Australia
Australian-owned Moose Toys has teamed up with Turner International to launch a local, content-led campaign, with a digital-native approach and a new app for the toy brand Little Live Pets. Together with MCN, Turner’s media sales representation agency in Australia, the multimedia campaign was developed to include Cartoon Network and Boomerang and their respective websites.
The Little Live Pets app is available for download globally for free for smartphone and tablets. It capitalises on Turner’s expertise and experience in creating compelling digital content, gained from years of focus on total audience engagement.
Phil Nelson, Managing Director of Turner International in Southeast Asia Pacific, said, “Cartoon Network is the No. 1 kids’ brand across Asia Pacific. We continue to leverage on our deep understanding of kids and families, to create engaging content that they love, and turn our audience from consumers into huge fans. This campaign showcases the true potential to combine fantastic brands like Moose’s Little Live Pets, with experienced multi-platform brands like Cartoon Network and Boomerang that truly understand the power of fandom.”
Innovated by Turner, the custom-made app was designed to let children and families adopt their own virtual pet from a pet shop. Users can then feed, clean, play and accessorise a Live Little Pets mouse, turtle or bird, as well as play mini-games to level-up, earn coins and unlock surprises.
Khia Pledger, Brand Manager at Moose Toys, added: “We’re very excited to be working with Turner to promote our Little Live Pets range in a truly novel approach that combines the power of a new app with the immense reach and popularity of Cartoon Network and Boomerang – to engage our existing fans and win new customers. We are relatively new to the app space so it was comforting to work with Turner, who are amongst the most successful content creators and really understand how to engage children.”
“The process was very fluid and the proactive recommendations from Turner and the game developers as we progressed ensured excellent game play. Together we’ve created an amazing new world to totally immerse users,” Mr Pledger added.
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