MetLife assigns creative duties to BBDO Honk Kong
BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong’s digital duties at the start of 2014.
“BBDO and Proximity impressed us by winning every meeting, listening to our needs, collaborating well, and developing highly creative work,” said Sunshine Farzan, VP/Head of Marketing; Communications, MetLife Hong Kong.
JC Catibog, Managing Director of BBDO South China, stated, “Introducing a global brand like MetLife to Hong Kong is an extremely exciting opportunity for us. In choosing BBDO South China, our new client saw our agency demonstrate creative thinking and innovative work, which made a compelling case for officially establishing this new relationship.”
