Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. More than ever, marketers have the ability to truly act upon their defined objectives but they are surrounded by big data… Continue reading »
The post Marketers Won’t Get Transparency From Partners Unless They Demand It appeared first on AdExchanger.
