Kardashian Game Drops in Download Rankings, Spooking Investors in Publisher
Shares in Glu Mobile, the video-game publisher that surged after its “Kim Kardashian: Hollywood” became a hit, fell on concern that the title may be losing some of its appeal.
Glu, based in San Francisco, dropped as much as 9%, the most in more than two months, after the Kardashian game fell in online rankings. In the past month, the title fell to No. 162 in the rankings among iPhone downloads from about No. 89, according to researcher App Annie. On the Apple format, it stands at No. 7 today among top grossing titles, after reaching the top 5 after its release in June.
“If the download rank has fallen significantly, people may be assuming that revenues for the game have at least hit a trough if not peaked,” said Lewis Ward, research director of gaming at International Data Corporation. He said the game this year has been a success for Glu, and revenue per user is more important than the number of people playing.
