Job opportunities decline for mktg talent in Asia: Survey
Advertising, marketing and media professionals are still experiencing a decline in online recruitment activities across Singapore, Malaysia and the Philippines, the latest Monster Employment Index (MEI) data shows. Despite slight improvements in some markets, the advertising, market research, public relations, media and entertainment sector as a whole has witnessed negative year-on-year growth between September 2014 and September 2015.
In Singapore, online hiring in this industry has fallen by 6 per cent year-over-year. In Malaysia, it has dropped by 9 per cent, while in the Philippines it has registered a 24 per cent decline. However, both Singapore and Malaysia’s latest statistics are a very slight improvement on the year-over-year figures reported in August 2015.
For marketing & communications job roles in the same time frame, jobs in the Philippines still have the most decline at 18 per cent, although this is a crawl upwards when compared to the year-over-year data from August 2015. Marketing jobs are still in decline in Singapore at 9 per cent.
Malaysia is the only market where marketing and communications roles have experienced slight positive growth year-over-year for September 2015, at just 1 per cent.
“It hasn’t been an easy quarter for the Advertising sector and for Marketing & Communications roles, as both industry and occupational MEI data has consistently shown negative growth, which is in line with overall online hiring activity in each market,” said Sanjay Modi, Managing Director, Monster.com (India, Middle East, Southeast Asia, Hong Kong).
“Malaysia is the only market with any positive year-over-year growth for marketing job roles, although this is relatively minimal. While there is still a high demand in all markets for niche mobile, technical, digital and creative industry talent across the region, there is a strong possibility that hiring activity has decreased due to a lack of available talent.”
The trends across Singapore, Malaysia and the Philippines in September 2015 are:
Singapore Highlights
• Online recruitment registered a 7 per cent growth between September 2014 and 2015
• The Healthcare industry tops online hiring at 5 per cent growth, while Consumer Goods/ FMCG, Food & Packaged Food, Home Appliance, Garments/ Textiles/ Leather, Gems & Jewellery sector fared the worst at 12 per cent
• Healthcare jobs performed best with 5% growth, while Engineering/ Production roles saw the steepest decline at 11 per cent
Malaysia Highlights
• Online hiring witnessed a 24 per cent y-o-y decline between September 2014 and 2015.
• No industry sector saw positive growth in September. The Retail sector registered the least decline at 3 per cent, while Oil and Gas saw the steepest decline at 25 per cent
• Marketing & Communications job roles performed at 1 per cent. Software, Hardware, Telecom roles saw the steepest decline at 35 per cent year-over-year.
Philippines Highlights
• The Philippines recorded a 16 per cent y-o-y decline in online hiring in September 2015.
• The IT, Telecom/ ISP sector saw highest growth, while Production/Manufacturing, Automotive and Ancillary performed the worst
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