If Data Is A Commodity, The Premium Goes To Creative

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Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this room – and that’s a major silo,” said Steven Wolfe Pereira, VP of brand strategy and marketing solutions at Oracle Data Cloud, at the comScore Industry Summit on Tuesday. “Creative people are not… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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