GE’s Foray Into Podcasting Is About Engagement, Not Monetization
AdExchanger |
If native advertising is a message designed to mimic the form and function of its environment, then there’s almost nothing out there as native as a podcast. As in the early days of radio, hosts often read and personalize an advertiser’s message so that it “feels inclusive, like part of the program,” said Matt Turck,… Continue reading »
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