Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in getting more information from them, in a privacy conscious way.
When someone clicks on a lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address.
“Whether businesses want to encourage people to sign up for their newsletter, an offer, an event or more information about their product, lead ads simplify the mobile signup process, helping businesses hear from people interested in their business,” the company said in an official blog post.
Facebook claims that after announcing the lead ads test in June, advertisers testing it saw outstanding results. Land Rover saw a four times reduction in cost per lead and Stuart Weitzman saw 54 per cent more efficient cost per lead.
Facebook has also introduced new lead ad features, including CRM integration/real time response and customisable questions.
“Lead ads remove the hassle of filling out forms on a mobile device, making it easier than ever for people and businesses to connect. Advertisers who tested lead ads saw amazing performance, including significant reductions in cost-per-lead for their campaigns. We are thrilled to make lead ads globally available and introduce new features such as CRM integration,” said Paresh Rajwat, product manager, Facebook in an official statement.
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