Equity crowdfunding and the need to play it cool

Advertising news

• Campaign expands into Germany, Austria and Switzerland 03/12/2024
  Launch of Campaign Germany follows Canadian expansion earlier this year.
• Jaguar's contentious rebrand finally gets its car moment, but questions remain 03/12/2024
  After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
• Shangri-La delivers enchanting film for the young and young-at-heart 03/12/2024
  The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
• 'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning 03/12/2024
  EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
• Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024 03/12/2024
  Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
• Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices 02/12/2024
  Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
• M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power' 02/12/2024
  Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
• 'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter 02/12/2024
  As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
• Does your brand have the soul to succeed? 02/12/2024
  After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
• Move and win roundup: Week of December 2, 2024 02/12/2024
  Kellanova, Ebiquity, Nestlé, Orchard, Exit, Publicis Groupe, ESET, Howatson+Company, and more in our weekly roundup of people moves and account wins.