Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech

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AdExchanger |

The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle hooked up. And of course, Salesforce is concluding its annual Dreamforce blowout, where Scott McCorkle, CEO of its Marketing Cloud, laid out to AdExchanger how the CRM giant thinks about ad tech.… Continue reading »

The post Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech appeared first on AdExchanger.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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