Doing Business In The Shadows Cast By Walled Gardens

AdExchanger |

Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality they provide is increasingly important, as marketers want to justify their digital ad spend across channels and devices. Buyers are wary when attribution technologies – which should be agnostic – are integratedContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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