Data pick of the day: Mobile rules online time in Saudi, Thailand

Smartphones and high speed mobile internet have enabled internet browsing on-the-go. According to Global Web Index, people in Saudi Arabia, Thailand, the UAE and Hong Kong spend over 40 per cent of their online time via mobile.

In fact, there’s a fairly clean divide between fast-growth markets in the first half of the chart and mature internet markets in the second – giving yet more evidence for the particular importance of mobiles within emerging internet nations. In contrast, they remain less of a force in places such as Japan and France, where more than 80 per cent of daily internet time is still spent on PCs, laptops and tablets.

Across the board, there’s one absolute certainty here, though: smartphones will continue to capture an increasing share of our internet time, particularly once Apple’s new larger-screen iPhone increases the range of “phablets” still further.

Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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