Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important this company has become.
Among the hundreds of websites tracked by GlobalWebIndex, Alphabet has the two most popular properties among online adults outside of China. Close to 9 in 10 visit Google each month, while 82 per cent visit YouTube. These figures place Alphabet’s sites above Facebook – which three quarters visited last month – and give it a healthy lead over rival search giant Yahoo (half visit this site monthly).
This vast user base underlines just how central Alphabet remains to internet users’ online activities despite the ongoing shift to mobile.
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